Luck is overrated. Character is not.
I'm the youngest of five. Growing up, we didn't get everything we wanted, but we always had what we needed. My parents worked hard for everything they had, and they taught me that what matters most isn't what you own. It's your word, your work ethic, and who stands beside you when life gets hard.
They were married for sixty years. When life got difficult, they didn't complain. They just kept putting one foot in front of the other. To them, family wasn't something you talked about. It was something you showed up for.
I learned that lesson well. For most of my life, when things got hard, I put my head down and kept pushing. But I also spent years talking myself out of taking chances. I overthought everything. Somewhere along the way, I got so good at fighting through what I had to do that I forgot to fight for what I wanted.
Starting Unlucky 13 was my decision to finally take that chance.
The name comes from a lyric I wrote in college:
“Call me unlucky… I'm the number 13.”
The world treats 13 as a symbol of bad luck. I've decided to wear it with pride. A label doesn't get to define you, and neither does the hand you were dealt.
Our Icon is Rocco, my Cane Corso. He's powerful, protective, and fiercely devoted to his people. And he's the best picture of loyalty I know.
Unlucky 13 isn't for people waiting on luck. It's for the ones who never counted on it. The ones who keep their word, show up for the people they love, and stay the course even when nobody's watching.
NOT LUCKY. JUST LOYAL.